About this experience
What to expect
The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn all about Heineken®. Discover the history of the HEINEKEN Company, the brewing process, a tasting room and the Heineken® brand. Conclude the tour by enjoying 1 Heineken and learn about the best way to taste and enjoy your Heineken® beer. With a Heineken® Tour + rooftop ticket, you start with the 1.5-hour Heineken® tour incl. 1 drink. Afterwards, you can access the rooftop bar and terrace, which hosts Heineken's creative innovation hub, Heineken Studio, where you can explore the future of brewing innovation. Above all, you can relax with your included drink while taking in one of Amsterdam’s most breathtaking views from the exclusive roof terrace (2 drinks incl. with this option)
What's included
- Rooftop Only Ticket with 2 drinks, no Heineken Experience Tour (if option selected)
- Other
- Combo Ticket: Heineken Experience Tour + Rooftop Access including 2 Drinks (if option selected)
- Heineken Experience Tour including 1 Drink (if option selected)
What's not included
- Food & additional drinks
- Other
Before you go
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- Suitable for all physical fitness levels
- Visitors under 18 are not allowed to do the Heineken® Tour
- Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
- You must arrive at your designated reserved time
- This is a non-refundable ticket
- Important to bring passport, driver’s license or ID card
- Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar
Cancellation policy
All sales are final. No refund is available for cancellations.